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The field guide to Customer Success for SaaS companies

Customer success has exploded in the B2B software world. No surprise, given that key customer success metrics – customer retention, engagement and satisfaction – are at the core of every SaaS business strategyAnd because the SaaS business model means
that if customers don’t use your software or aren’t happy with it, they’ll simply unsubscribe. But making customer success actually successful is still a challenge.
Many businesses are unclear what customer success means, how they can build an effective customer success program, who they should staff their customer success departments with – and crucially, how they will measure customer success. This ebook is for you.