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Nordic B2B Software Benchmark Dashboard

Nordic B2B Software Benchmark Dashboard

Download the full 2025 benchmark report here: Benchmark Report 2025 | Monterro - Software Investment

Please select your company metrics from the below three categories so we can calculate the most relevant benchmarks for you.

Revenue

Select
  • Select
  • € 0-1M
  • € 1-5M
  • € 5-10M
  • € 10-25M
  • Larger than € 25M

Average Revenue Per Account (ARPA)

Select
  • Select
  • Under € 5k
  • € 5k - 15k
  • € 15k - 35k
  • € 35k - 100k
  • Over € 100k

Growth

Revenue growth (organic)
(Year-on-year growth)
Median Top quartile
- -
Rule of 40
(Organic growth + EBIT margin)
Median Top quartile
- -
% marketing spend
(% of revenue)
Median Top quartile
- -
% share international revenue
(% of revenue)
Median Top quartile
- -
CAC-payback
(Months)
Median Top quartile
- -
Sales cycle
(Months)
Median Top quartile
- -

Customer Success

Gross churn
(% of revenue)
Median Top quartile
- -
Net Revenue Retention (NRR)
(%)
Median Top quartile
- -
Net Promoter Score (NPS)
NPS
Median Top quartile
- -
Price increases
(Existing customers, %)
Median Top quartile
- -

Profitability

Sales budget achievement
(% of sales budget)
Median Top quartile
- -
EBIT margin
(% of revenue)
Median Top quartile
- -
Revenue per FTE
(EUR k)
Median Top quartile
- -
Share recurring revenue
(% of revenue)
Median Top quartile
- -

Organization

Employee churn
(% of FTEs)
Median Top quartile
- -
Salary increases
(%)
Median Top quartile
- -
FTEs in sales and marketing
(% of FTEs)
Median Top quartile
- -
FTEs in R&D and product
(% of FTEs)
Median Top quartile
- -
FTEs in finance and admin
(% of FTEs)
Median Top quartile
- -

Note: All data based on the Monterro Nordic B2B Software Benchmark survey. Data collection was completed in January 2025.